Beta Digital
Managed ServiceCase study · Anonymised
GAC
Global Automotive Client
Managed Service Project · Automotive · Global

We helped prove that enterprise SAP could run globally on AWS — deploying one of the first production systems on cloud.

★ Key result
46 markets
Global SAP CRM and analytics platform deployed across market operations
★ Key result
First
One of the first SAP production landscapes delivered on AWS
Result
24/7
Managed service coverage for infrastructure, Basis and platform support

The challenge

A global automotive manufacturer initiated a multi-phase programme to transform customer relationship management across its worldwide dealer and market network. The ambition was to deploy SAP CRM, analytics and supporting systems across more than 40 markets, creating a more unified view of customer interactions across the brand.

The scale and sensitivity of the programme demanded an enterprise-grade cloud platform. The landscape needed to support SAP CRM, SAP BW, Business Objects and Data Services on SAP HANA, while meeting strict requirements for performance, high availability, disaster recovery, data protection and compliance across multiple jurisdictions.

What we did

Our resources provided architecture leadership and technical implementation for the AWS-based SAP platform. This was one of the earlier SAP production deployments on AWS, requiring close collaboration across SAP, AWS and internal stakeholders to resolve platform-level challenges where established patterns were still emerging.

The platform was designed for resilience from the ground up, with redundancy across compute, storage, database and network layers. Disaster recovery and automated failover were incorporated to meet recovery objectives, while automated scaling helped support variable global usage patterns across time zones and market-specific peaks.

Security and compliance were built into the architecture rather than added late. The solution included encryption at rest and in transit, key-management alignment, network segmentation, access controls and audit logging. Deployment followed a phased market rollout, with lessons from each wave incorporated into subsequent migrations and cutovers.

What it delivered

The programme delivered a high-performance SAP cloud platform deployed across 46 global markets, backed by 24/7 managed services for infrastructure, Basis and platform support. The phased rollout reduced business risk while progressively expanding the platform footprint.

The outcome demonstrated that complex, sensitive SAP landscapes could be operated reliably in the public cloud at global scale. It also gave the organisation a foundation for broader transformation, with stronger elasticity, resilience and operational coverage than a traditional infrastructure model could provide.

By the numbers

The full measure of the engagement

5 metrics · 2 key results
46 marketsGlobal SAP CRM and analytics platform deployed across market operations
FirstOne of the first SAP production landscapes delivered on AWS
24/7Managed service coverage for infrastructure, Basis and platform support
High availability, disaster recovery and automated failover designed in
Security and compliance controls for sensitive customer data
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